Beer drinkers sample red instead

A new, locally brewed beer has been named after red arrow our express coach service connecting Derby with Nottingham and Chesterfield.

Launched ahead of next week’s Derby Beer Festival, red instead, is a tribute to our flagship red arrow coach service.

It’s described by Derby Brewing Company as a specialty beer with a citrus hop start and a fruity finish. Thanks to its red tinge, the tipple is a fitting tribute to the popular service.

Roger Protz, Editor of The Good Beer Guide, Sarah Taylor, Marketing Manager & Trevor Harris, Head Brewer, Derby Brewing Company launch the red instead beer at the Brewery Tap in Derby.

Sarah Taylor, Marketing Manager, explained: “Our bright red coaches have become a familiar sight for anyone travelling on the A52 or up to Chesterfield and we’re delighted they now have a beer named after them.

“The name also suggests our services offer a great way to get out to enjoy a good pint. Rather than travel by car, take the bus instead!”

The red instead beer will be on tap throughout the festival, which takes place from July 11 to 15 at the Assembly Rooms. The 4.3% ABV brew will also be available at all Derby Brewing Company pubs, including the Brewery Tap in Derwent Street, The Greyhound in Friar Gate and the Queen’s Head, Little Eaton.

Trevor Harris Head Brewer of Derby Brewing Company added: “As Derby’s multi award winning brewer and pub operator we are thrilled to brew a beer to celebrate a local icon, it seems beer and buses are a perfect fit”. 

During the festival members of CAMRA, the Campaign for Real Ale can take advantage of discounted travel with our zigzag play ticket offer.

It allows unlimited travel across trent barton land 9am for just £4.50. Alternatively zigzag group play offers up to five people unlimited journeys for £10.

back to news

stay in the know

sign up for alerts