Local mums who have overcome adversity could see their achievements recognised as part of our new campaign.
We are putting photographs of special mums on the side of our buses to highlight the 'My Mum' campaign, which encourages staff to treat customers as if they were their own mother.
National Bus Driver of the Year, Barry Allitt, and mum Julie help to launch the firm's My Mum campaign.
Explained Commercial Director, Alex Hornby: "This way of thinking has been very popular with employees as it really sums up our approach to customer service.
"Now we are expanding on the idea by recognising the achievements of mums in the communities we serve."
We are appealing for customers to nominate mums that have overcome illness, risen to an unusual challenge or just been an exceptional parent, to take part in the campaign. In addition to being featured on buses, those that are selected will be treated to a VIP visit to our headquarters and £50 worth of free travel.
Continued Alex: "Some mums selected will have bus passes already, and they can nominate a member of their family for a MANGO smart card, with £50 worth of travel pre-paid. That way they will have no excuse not to visit their mum!
"We know that all mums are special, but would like to hear the stories of some very special mothers, while reinforcing our own commitment to customers," he added.
Anyone who would like to nominate their mum as part of the campaign should email firstname.lastname@example.org with details of their story and a high-resolution photograph.