Getting the message across

LED technology is being put to use to create topical messages on bus backs - a highly-visible advertising site with particular impact on motorists.

Most bus companies sell their advertising commercially but the trent barton belief is that the space is of far more value for promoting brand messages.  Here we see a distinctive calverton connection bus (complete with driver Michael O'Crowley, we must add) running an LED advert for new 16-19 MANGO - and one of a number of indigo messages promoting buses in the environment.  Other messages major on the rising price of fuel and the value of bus travel.


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