The campaign has begun for one of our most exciting ventures yet - Derby to Nottingham red arrow every 10 minutes. Five new luxury coaches have been bought to boost the frequency along the A52 from four times an hour to six - a turn up and go express if ever there was.
The trent barton home page is counting the minutes to the big day and as part of the build up a whole range of posters and teaser ads asking 'what are you waiting for?' are appearing all over. A pre-launch fun day will be held in Derby on the 23rd.
The northern leg from Derby to Chesterfield will be doubled to half hourly at the same time.
Commercial Director Alex Hornby said:
"Research has shown red arrow to be one of our best-loved and best-known brands of all time. We are making a huge investment at a time of economic uncertainty but we are confident that there is even more for us to play for between these two highly successful cities. I'm thrilled to have joined the team at such an exciting time"