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A brewery has launched a new beer named after an initiative that’s helping drinkers avoid the temptation of driving home after enjoying a pint during the Easter holidays.
Until the end of April, trentbarton customers can use a £5 zigzag day ticket until 4.00am in the morning.
The relaxation of the travel restrictions were introduced as part of the bus firm’s nightbus campaign and has already proved popular on late night services across Derbyshire and Nottinghamshire.
Now, Nottinghamshire-based Magpie Brewery has named its latest brew Nightbus in support of the initiative.
Alex Hornby, trentbarton Marketing and Communications Director, explained: “This is the latest in a series of collaborations between ourselves and the brewery to promote the benefits of taking the bus home after a night on the town.
“I’m sure the refreshing ale will go down a treat, as will our late night bus offers over the holidays.”
Described as a heavy-hopped ruby ale with a caramel malt base, the 4.2% vol beer is available in a number of pubs across trentbarton land:
Katrina Mitchenson, Brewster at Magpie Brewery, commented: “We are delighted to be able to help trentbarton drive home the ‘don’t drink and drive’ message with our latest creation.”
In addition to the zigzag day tickets, zigzag group tickets can be used until 4.00am. Groups of up to five night owls travelling together can enjoy unlimited travel for just £9.