A new beer has been named after a slogan encouraging drinkers to leave their car at home and use our popular smartcard to take the bus instead.
In the run-up to the Wetherspoon’s Real Ale and Cider Festival, we joined forces with Milestone Brewery to develop ‘No Brainer’.
The distinctive brew is named after our successful campaign urging people to take advantage of the popular MANGO smartcard, which offers 25% off every single fare.
Gavin Gill, Area Manager for Weatherspoons, Mr Mango and Alex Hornby, trent barton’s Commercial Director celebrate the launch of the new 'No Brainer' beer.
Alex Hornby, Commercial Director, explained: “Many of our customers have come to love what MANGO is all about, explained by our slogan ‘no cash, no fuss, no brainer’.
“When the brewery asked us for a name for a new beer to be launched at the festival, we conducted a survey amongst our team who then voted for ‘No Brainer’. We think it’s a great way to remind people of the safe and sensible way to travel whilst enjoying a drink at Wetherspoon’s.”
During the Festival, which runs until Sunday, April 1, Mr MANGO mascot will be out and about visiting customers at participating pubs.
He will be accompanied by members of the trent barton team who will be handing out free goodies and explaining the benefits of the MANGO scheme.
In addition to enjoying discounted bus travel, card holders are entitled to 20% off food served at any Wetherspoon’s pub in the area, as well as great deals at a number of shops and restaurants across Nottinghamshire and Derbyshire.
Added Gavin Gill, Area Manager for wetherspoons: “We were really impressed by the trent barton campaign and agree with the message that getting a MANGO is a real ‘no brainer’.”
‘No Brainer’ is made from a 60/40 mix of pale malt and wheat with a touch of crystal and some torrified wheat for head. Dried mango is also added for spice followed with Citra and Galaxy hops for additional aroma and flavour.
To register for a MANGO card, or to find out more about the benefits of the scheme, just visit www.trentbarton.co.uk/mango.