We have become the only bus firm in the UK to be part of a prestigious league of 100 companies, recognising us as the best in our field at communicating with customers through social media such as Facebook and Twitter.
The Social Brands 100 list was selected following detailed research of the social media sites of over 700 organisations and places trentbarton ahead of such household names as the BBC, British Airways, Coca Cola and John Lewis.
Alex Hornby, our Commercial Director, commented: “This is a great result for our trentbarton LIVE team who work round the clock to keep customers informed on our social media sites. Facebook and Twitter have become an invaluable form of two-way dialogue that enables us to communicate and get to the heart of our customers’ thoughts and needs. Over 32,000 people follow our range of social media sites to date.
“For a locally owned East Midlands business to share the spotlight with big budget, international super-heayweight brands, and us being the only bus company to feature at all, is a huge achievement and I'm really proud that our team's efforts have been recognised."
Social Brands 100 was created by social specialists Headstream in 2011 as an initiative to identify and acknowledge brands leading the way in social using qualitative and quantitative analysis. More information on the Social Brands 100 list can be found at www.socialbrands100.com
Picture caption: Commercial Director Alex Hornby with the trentbarton customer services team of (left to right) Nicola Grebby, Jane Beaver, Adele Gillott and manager Steve Hathaway, alongside a trentbarton LIVE bus.